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I HELP BRANDS BUILD BELIEF — IN WHAT THEY STAND FOR, WHO THEY'RE HERE FOR AND WHY IT MATTERS. ONCE THAT UNLOCKS, EVERYTHING ELSE FOLLOWS.
CLARITY, CREATIVITY AND UNSTOPPABLE GROWTH.

HI! I'M NATALIE

A growth strategist, brand builder, and strategic mischief maker with nearly 20 years of helping CPG brands punch above their weight. From soda to seltzer, beer to botanicals, I’ve turned bold ideas into category-defining growth, with a little clarity, a little chaos, and a lot of results worth celebrating.

About Natalie

WHAT I DO

I build bold brands with staying power. Whether launching from zero or reimagining a legacy playbook, I bring the mix of clarity, creativity, and momentum that helps teams find their focus, tell their story, and grow with purpose.

HOW I THINK

I thrive in the whitespace — on the whiteboard and in the weeds when needed. I’m a builder at heart, equally comfortable crafting vision as I am pulling the levers that make it real.


I value efficiency, smart risks, and bold ideas. In my opinion, the best marketing comes from clarity, creativity, and a healthy dose of common sense.

WHERE I EXCEL

  • Brand strategy that drives growth
  • Positioning and storytelling that stick
  • Product launches that actually land
  • DTC and omni-channel retail growth
  • Marketing that converts, digital, social, and CRM
  • Influencer and partnership strategies that move the needle
  • Team building, culture design and leadership that scale


WHAT I BELIEVE

  • In doing more with less (and better)
  • In saying yes to hard problems, kind people, and messy progress
  • That funny beats fancy, clear beats clever, and done beats perfect, especially when you’re moving fast.
  • In checklists, spreadsheets, coffee, and champagne
  • In a well-placed exclamation point


WHEN TO CALL ME

When you need someone who can cut through chaos, see the big picture, and make growth happen, fast

Brand Clarity & Positioning

You’re unsure what your brand stands for or why consumers should care

Go-to-Market Planning

You’re launching something new and need a smart plan that hits the right audience, right time, right channel

Product & Launch Strategy

You’ve got a great idea but need help taking it from napkin sketch to retail shelf (or press headline)

Social, Influencer & PR Strategy

You want buzz that actually drives traffic and sales, not vanity metrics

Restaurant & Menu Strategy

You’re opening, rebranding, or refreshing, and need concept, menu, and experience to work as one

Guest & Consumer Experience

You want your brand to live beyond the purchase, in how people feel, share, and come back

Content & Storytelling

Your message feels flat, but you need words, visuals, and campaigns that make people feel something

Partnerships & Activations

You want to plug your brand into culture, through events, sponsorships, and collaborations that fit

Channel & Growth Strategy

You’re ready to scale across DTC, retail, or hospitality, but you need to do it smarter

Insights & Optimization

You need data to actually mean something, to measure, refine, and grow faster

Curious how I can help?

REACH OUT!

The best ideas start with good conversation, and often a good drink.  Drop us a note or book a chat below:

  • 30-Minute Coffee Chat – great for networking, swapping ideas, or a quick brainstorm.
  • 60-Minute Discovery Call – ideal if you’re exploring a project and want to see how we can work together.
  • In the Kansas City metro? Let’s skip the virtual and meet in person. A real drink in our actual hands. No AI notetaker, no distractions — just clarity, connection, and vibes.

Contact Us